It seems Will was always interested in radio, even as a kid. He was one of those kids with a cool crystal radio set and big dreams. As he got older, he became a live DJ (they didn't have dead ones back then) for parties and events. He also played guitar and sang with a band.

After annoying interruptions, like getting his degree and MBA, Will eventually got back to his radio dreams. He started looking to buy a station and the perfect one for him proved to be in Pagosa Springs, Colorado. The fact that nearby Wolf Creek Pass has the most snow in Colorado and that Will is an avid skier had no influence whatsoever on this decision. ; ) (We sometimes even find him outside skiing around the station grounds!)